The Most Expensive Number in Real Estate: The Wrong Asking Price
Posted on Jun 10, 2026
One of the most common conversations I have with sellers goes something like this:
"What if we try a higher price? Buyers can always make an offer." It sounds reasonable enough, after all, if a buyer likes the property, they can simply submit an offer below the asking price and start a negotiation. The problem is that this often isn't how buyers beh...
